People are our brand

You've seen the discussions swirling around.

Books are our brand, says one. No, this limits libraries, says another. Ebooks, 24/7 access, social media, and information are what we're about.

While I agree with both, I think they're incomplete. The best brand for libraries? People!

By meeting the immediate needs of our users, anticipating their future needs, and reaching out to new users, we're living our mission statements.

This means we'll want to provide books in all formats, help our patrons use and produce information, and meet the needs of people no matter when or where they occur.

Are things our brand? Nope. Service is our brand. People are our brand.